Online Income

Online Income
Before the internet, information was not always easy to come by. If
you needed a recipe, you would most likely have to go to the book
store and buy a cook book or go to the library. If you ever wondered
how something works, you could only guess or of course go to the
library again.
In other words, before the internet information was NOT at our
fingertips like it is now.
Have you ever found yourself sitting on the couch, seeing something
on TV and wondering “Cool, I want to know more about that” and all
you have to do is simply go to your computer and type what ever it is
you are looking for into google and all of a sudden you had everything
you needed.
With the help of the internet, there has been an information explosion
and with this information explosion, six ongoing trends have formed:
“Infopreneuring”
It is not information, however, that we need more of! We are already
drowning in information. The problem is not a lack of information or
ideas but a lack of information that is packaged properly. Information
needs to be categorized into specialized knowledge that the consumer
can use quickly. This is the job of an infopreneur – an entrepreneur
that sells information.
So, how can you be an infopreneur? Anyone with a good idea and
some persistence can do it!! You just need an interesting story or
expertise that people want PLUS good marketing skills! Your life story
or your life's expertise have market value. You don't even need a
unique, new system. It can be old knowledge, repackaged and
remarketed in new ways. Look at all the diets out there. There are
only 3 variables in the diet game: food, exercise and mental attitude.
The formula is pretty simple:
1. Identify a Core Human Desire/Need
2. Find new technology for solving this Core Desire/Need and/or
find a new way to market to this Core Desire/Need
With a winning idea, and many different media to market it, you can
then branch into many related support products....bringing in more
residual income (see creating a funnel in the last section of this
chapter).
There are 3 Essential Skills that you need as an infopreneur:
1. How to research, discover, acquire, and organize your
ideas. What do you know that we don't? Or who do you
know that knows something that the rest of us need or
want to know? You don't have to spend years learning a
core expertise. You can find some expert who is undermarketed
and take his or her idea to the marketplace. Just
remember to organize this information in the
communication age style....easy to learn, simple to use,
fast results.
2. How to express, display, package, communicate
yourself. Here are some core packaging skills you will
need to develop, rent or acquire:
• Find the best prices for materials
• Designing useful, interesting packaging.
• Creating low cost ways to organize your materials
3. How to sell, distribute, disseminate, promote yourself
and your product. Marketing is the essential skill. Here are
some core marketing skills which you will have to buy, rent
or acquire:
• Writing compelling copy
• Understanding psychology and human nature
• Learning the secrets of direct mail advertising
• Buying the best and cheapest advertising.
• Tracking your results.
• Managing a database.
• Tapping into the Internet
You must have a core expertise that is either a revolutionary new
technology or is an old expertise that has a new marketing strategy.
As I said earlier, you don't have to be the expert yourself. But you do
need to borrow, license, acquire the expertise from someone. You are
looking for an expertise that has a large and growing body of
interested people who can be easily identified, who have an immediate
need/want/problem that they are highly motivated to solve, who have
the money to spend and are willing to spend it.