Online Income Part 2

Once you have identified your market and your expertise then, the
process of figuring out how to market your information in a way that
causes people to want to buy it! Basically, there are no real new or
totally unique human needs or wants. They have been the same for
thousands of years: sex, money, self-esteem, health, relationships,
beauty, greed. Your information should tap into one of these universal
wants/needs. The title you select, the words you use to market your
information, the benefits your information offers, the way it is
packaged will cause consumers to flock to your product. Once you
have discovered the right combination of message and media, you
have cracked the code.
Here is an example of steps to follow to become an infopreneur. Let’s
say that you are passionate about cooking with hot spices.
1. Brainstorm the most profitable topics
2. Deliver hot and sensual content.
3. Publish quality, in-demand information. You'll be surprised at how
quickly a following develops.
4. Monetize... Google AdSense automatically places relevant ads on
your site, generating an excellent financial foundation. Refer pre-sold
visitors to the affiliate programs of Barnes and Nobles for spicy
cookbooks, and other merchants for cookware, food processors, and
so forth. In-context textual recommendations from a trusted advisor
convert into sales. Similarly, earn income by creating a page about the
best spice retailer in each of the 100 largest cities around the world.
Get paid via a pay-per-lead model from each. Increase revenues by
selling your own e-book of "The World's Hottest, Most Exotic Recipes...
Cooking with Fire." Even promote your own "hot 'n spicy" catering
service for local clientele.
There is no limit to the number of ways to monetize your traffic -- the
above are only a few possible examples for the "hot 'n spicy" niche.
Nor is there a limit to the number of niches in the small business
world...
Robert Allen published a book in 1980 called Nothing Down: How to
Buy Real Estate with Little or No Money Down. It took over two years
before the money started to flow. But it was worth the wait. Since that
time, he has earned millions of dollars in royalties. And every six
months he still gets nice royalty checks. That’s the power of residual
income…it keeps flowing and flowing and flowing.
Here are 8 tips that will help you get started producing audiotapes,
books, reports, pamphlets, or any other medium you choose to sell to
distribute your information:
1- Produce an information product for an audience that's already
waiting to buy it. This will guarantee your greatest chance for success.
2- Clearly identify your target market and direct all your promotional
materials towards them. When promoting and marketing your product,
first identify the it’s purpose. Then find a target market that will
benefit from it. Once you've done that, find ways to bring them your
message. Speak to them in ways they can relate both to your product
and to you. The rapport this builds between you and your prospective
buyers will ultimately lead to sales.
3- Always test the market before producing anything. This will save
you time and money, if, by chance, you're not on the right track. If
test marketing indicates your target market has no interest in the
information your product provides, simply redirect your focus, find
another topic, and start again with enthusiasm. Or stick with the same
topic but find another market that may be interested in what you have
to say.
4- Keep your products simple, yet highly informational. Remember the
concept is not to compete with Hollywood, but to offer valuable
information to specific groups of people who share the same interest.
5- Never stop searching for effective ways to promote your products
and reach your target market. Marketing is everything.
6- Create ancillary products such as special reports, audio tapes, and
books to complement your initial product
7- Seek out others in your industry who might be willing to joint
venture with you on a project.
8- Establish an effective order taking system. Keeping track of your
sales, your customers, advertising responses, and your shipping is
critical if you plan on being successful.